Facebook has recently introduced a new reporting tool- the Relevance Score metric. The equivalent of Google’s AdWords Quality Score. This new relevant score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns. How does the Facebook’s Ad Relevance Score Work? Ads will be…
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It is undoubtedly the micro-blogging platform of choice for sharing interests and thoughts. In just 140 characters or less and a click of a button, using Twitter sounds simple enough. But if you are looking to maintain a well-balanced and professional presence for a business, there are some practices to keep in mind. 1. Let…
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Remember this symbol #. It is a symbol which will invite more customers to your business, promote your brand, help you track your competitors and get people talking about your campaigns. The hashtag symbol is used to link and list specific topics and trends. It started as a craze amongst social media enthusiasts and now…
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