Our Approach
Our inspired and holistic approach to digital marketing and PR helps food and lifestyle businesses to realize the true potential of their marketing efforts.
As a business in new media, we are always learning and evolving new ideas which effectively enables clients to leverage the opportunities available in social media.
Our Unique Network
What makes us different is our unique network of talented designers, developers, copywriters and consultants. Unlike a traditional agency with locked-in resources, our clients get the advantage of having a custom team tailored to their needs so they only pay for what they use. Essentially, we’re a new and smarter way for businesses to tap into expert marketing & PR services.
Your Outsourced Marketing Team
When you engage with us, we become your outsourced marketing team. We’ll start off by understanding your business goals, marketing objectives and your vision. Once we’ve formed insights on your customers and have assessed the tools available, we’ll collaboratively define new opportunities and develop creative and practical solutions specific to your needs. When the marketing and PR programs have been executed, we’ll still be by your side – continually refining and evolving your online presence so that you’re atop of trends and are achieving maximum results.
We Mean Results
What we do is:
- Help you reach customers in a meaningful way to increase loyalty and advocacy
- Enable you to widen your net of prospective customers to increase your profits
- Promote your business to ensure it gets noticed by the right people
- Strengthen your brand and highlight your unique selling points
- Ensure people know what is being said about your brand and give the media something good to talk about
How we do it is with small business passion and big business expertise.
Click to view our broad range of digital marketing, social media and PR services >>
Project Process
We have a simple and proven process which lets us deliver exceptional work on time and on budget.
Here is a rundown of our process:
Request your free first consultation
You can reach us via email or phone 1300 669 832, or simply fill out the form on the right. Tell us who you are and what your business is.
Initial Meeting
We will meet face-to-face to discuss your business situation and what your project requirements are in terms of deliverables and budget. During this meeting, we will try to learn as much about your business as possible so that it can help us identify your audience, competitive landscape, market conditions and any current branding strategies or marketing executions.
Furthermore, if it is a website development project, we will additionally talk about things such as the look and feel you are after, the number of pages, content, functionality, tracking and social media integration. Or if it is a email campaign, we will talk about database building, content, frequency, etc. You get the drift.
Identify Objectives and Define Solution
We will formalise the marketing audit and identify measurable objectives; and present you with a Project Definition Document, a proposal detailing the solution – its strategy, cost, and timings.
Don’t worry if you’re unfamiliar with all the web and social media jargon as we’ll translate all of that into normal human language for you!
Production and Validation
Upon approval of the proposal and upfront payment (we take an initial deposit of 50% of the project cost with the remaining 50% due upon project completion), we will send you initial design mock-ups and depending on the nature of the project, other work-in-progress documents such as sitemaps, wireframes, informational architecture, search engine metadata tags, etc.
We allow clients two rounds of feedback at each phase of the production process.
Deployment and Evaluation
If you have an existing website, our team of experts will migrate the website to ensure that all redirects are in place and that you haven’t lost any search engine optimisation opportunities.
If you are new to digital and social media, we offer competitive domain name registration and hosting options.
We will also train you and your team on self-managing the Content Management System so that you can update your own website whenever you want without on-going design or development fees; and social media etiquette if there is social media activity involved.
Upon completion, we ask that you help us improve, by evaluating our performance.
Support and Measuring Effectiveness
Simply having an online presence is no longer enough.
As important as it is to continuously innovate to generate new revenue streams, it is also crucial to consistently engage with your customers, making them feel valued.
As a business in new media, we are always learning and brainstorming new ideas which will effectively show you how to use the media to engage your customers and build trust and advocacy. We will help you analyse the results of the website or marketing activity and provide suggestions for progressive improvement.
Are you ready to rejuvenate your business? Contact The Bamboo Garden today!
