What do you do when you’re tired of waiting for the food truck trend to hit Sydney? You bring it here yourself!

But the owners behind Little Piggy Van were smarter than to just replicate the concept here. Unlike the US food trucks which predominantly rely on  customers to buy food direct from the truck, Little Piggy Van tackles the problem of inconsistent and unpredictable cashflow, by encouraging customers to pre-order.

Where we started

Sometime last year, The Bamboo Garden begun working closely with Little Piggy Van to develop an e-commerce website which would be the back engine of this new business model.

We’ve had the pleasure of developing a clean, sleek and fun interface which facilitates many custom features such as:

• Individual menus for 5 days
• Custom reporting on sales and products
• Delivery assignment configurations
• One click ordering with ‘remember me’ and token payments

In addition to the very clever e-commerce website, we’ve also been involved with the food styling and photography of their dishes, we’ve developed many customer email templates, designed their Facebook landing pages, and generated them some fantastic press mentions in publications such as the Hospitality Magazine and Hills Shire Times.

Services

Services used include:

• Website audit
• Information architecture and user experience
• Search engine optimisation
• Copywriting
• Food styling and photography
• eCommerce website planning, design & development
• Social media marketing strategy & leads generation
• Social media community management
• Facebook page set-up
• Twitter page design and set-up
• E-newsletter template design and copywriting
• Other customer email template design and copywriting
• PR exposure
• Online consumer marketing promotions consulting

Little Piggy Van is a mobile lunch delivery service that provides delicious lunch boxes to workplaces around Sydney (currently services the Hills District and Macquarie Park areas). Their sumptuous meals are all prepared by restaurant chefs and are just a click away from your desk! For more information on Little Piggy Van or to view today’s menu, go to www.littlepiggyvan.com.au.

Brand Identity Process

We’ve recently had the delight of developing a brand identity for nutritionist and naturopath, Charlotte Lim.

Charlotte’s brief was to develop a brand that was personable, inspirational, passionate and knowledgeable. She wanted to convey that eating well is simple and fun, even in our busy modern lifestyle.

Our initial design concepts started off fresh and fun and evolved into a greener, leafier design.

Below is the final creative. We’ve chosen to use a clean and simple sans-serif font as the main header typeface to add a subtle decorative touch. The subtext is a little more structured to convey a sense of professionalism and define what the brand exactly does. The clear lines also ensure the logo is completely legible even when small. Furthermore, we’ve selected a two-tone colour palette that is inspiring and fun to give it an overall lift.

About Charlotte

Charlotte Lim is a naturopath and nutritionist and lives by the mantra “prevention is better than cure” through nutritious food and a healthy lifestyle. She loves to cook (as well as create delicious raw food dishes) and is passionate about organic food.

Charlotte’s goal is to educate and inspire people to live and eat well. She loves to support her patients through their individual health goals so they achieve optimum health. Charlotte has a special interest in women’s health and detoxification and is available for consultations at:

Taste 4 Health Wellness Centre
20 Bettina Court
Greenacre NSW 2190
Phone: 0425 256 867
Email: charlotte@charlottelim.com.au

We’ve been doing a fair bit of food photography and styling for our clients in the recent months.

Here’s a preview of some of the tasty shots we’ve created -