Remember this symbol #. It is a symbol which will invite more customers to your business, promote your brand, help you track your competitors and get people talking about your campaigns. The hashtag symbol is used to link and list specific topics and trends. It started as a craze amongst social media enthusiasts and now it is a powerful marketing tool which you should be using within your business. Here are 3 reasons to incorporate hash tags into your Social Media Strategy.
Hashtags widen your reach
People love to explore, find and learn. Social media allows people to share ideas and thoughts on a global scale from their own home. Consumers use hashtags to search subjects that they are not following. By incorporating topics, content and ideas linked to your brand, consumers can find you through this. Keep up to date with what is trending on social media and relate it to your business. Think like your target market, connect to what is happening in real time and business will come to you.
For example: If your cafe has just started selling a new coffee brand and you want to share this with the world, you can post a picture of a steaming hot coffee cup with the hashtag #coffeelovers. Anyone searching coffee lovers will come across your brand. Get creative, create conversation and connect with new customers daily.
Hashtags spread the word about your current campaigns
Creating your own hashtag for your campaign is a great way for small businesses to voice promotions, track progress and connect with core clients. Start by encouraging followers to use the hashtag to enter your latest competition. The buzz will catch on as more and more followers use the hashtag. By searching your unique hashtag you will be able to track KPI’s by seeing how many people repost, reply and click through to your website from your post.
Not only does having a unique hashtag create a sense of community across your social media platforms, you can also be part of the conversation and influence what is being said about your business. The 3 key things to remember when creating your own hash tag is to keep it concise, unforgettable and easy to spell.
Hashtags improve SEO
Content hashtags are used within posts. They are not specifically created or name your business. They are general keywords which correlate to your business themes. The hashtags can be location, product, event or lifestyle related. Using content hashtags will heighten your online presence so when consumers search for these keywords, your brand will appear.
So what will your brand hashtag be?