This is one for the skeptics. We’re sharing how social media can help businesses interact with their audience, build relationships and help you have an edge over the competition. Here are our top 5 tips for using social media:
#1 Social media helps you to learn about your audience, and target them more effectively
Social media makes researching audience demographics easier than ever. Platforms such as Google+ and Facebook Insights allow you to learn anything from the age and location of the user, to the languages they speak, helping build a better picture and understanding of your audience. Campaigns can then become more catered, providing you with better ROI.
#2 Social media puts you in direct contact with your customers
Ever wondered what a customer thinks about your business or product? Social media gives business owners instant access to positive and negative feedback, giving you a valuable insight into their opinions, and allowing you to see where changes can be made to improve client experiences.
#3 Get ahead of market competitors
You can use social media to do some recon work on competitors, giving you an edge on future strategic decisions. Research on competitors can help you offer something missing in the market, and develop your unique selling point.
#4 Social media increases website traffic and search engine ranking
Using social media to direct traffic to your website is one way of increasing view. Higher social media shares leads to a better search engine ranking, so you can be seen more easily on engines like Google.
#5 Social media campaigns can work on small or non-existent budgets
Social media is a great tool to raise brand awareness for little to no budget. Sites like Facebook, Instagram and Twitter offer creative platforms that marketers can use to develop engaging strategies with a reach that can rival traditional marketing methods like print advertising. Using the promotional tools like Facebook’s paid page promotions boosts the amount of views your business will receive, spreading your reach and generating higher traffic. Social media has changed the way we market businesses. Using social media as part of your marketing strategy is a great way to get a further insight into consumer habits, and grow company profiles.
So what’s stopping you?