Paid media serves as a method for boosting your brand exposure and amplifying your online presence. There are a variety of paid media channels that can be used to promote your owned media and help you win more earned media.
WHAT WE DO
Breaking down the traditional marketing silos of Paid Media, Earned Media and Owned Media, we have an integrated approach that is focused on delivering maximum value across your brand's digital footprint.
Paid Media
Pay-Per-Click (PPC)
PPC advertising enables us to extend the reach of your brand message and website. For each visitor that clicks on your ad, you are charged a specific rate depending on the keyword or audience segmentation. The benefit of PPC is that you only pay for the result. It is a low cost and easy to measure solution that delivers a strong ROI by setting exact relevant keywords, language and location and daily budgets. PPC online advertising media plans can include channels such as Google search (AdWords), Facebook, Instagram, Twitter and LinkedIn.
Conversion Rate Optimisation (CRO)
Increase revenue by guiding more customers through the sales funnel to achieve your business goals. Our unpretentious approach is data-driven and insight-led. We believe in constantly testing and updating your landing pages’ and website’s performance to improve the user experience and increase your bottom-line ROI.
Sponsorships & Collaborations
We bring like-minded brands and audiences together to create impactful partnerships that deliver mutually beneficial results. We work with brands to secure brand ambassadors and sponsorships or collaborations with online influencers, Instagrammers and bloggers.
Display Advertising
Be in the right spot at the right time; attract customers through contextual placements of display banner ads.
Retargeting & Remarketing
Maximise the potential of your online advertising efforts by targeting potential customers who have dropped off your website without purchasing (remarketing) or utilise retargeting to display ads to email subscribers.
Earned Media
Earned media refers to word-of-mouth you’ve earned through press mentions, positive reviews, regrams, or recommendations. Earned media assists with building trust and credibility.
Social Media Activation
Gain cut-through and accelerate campaign performance by reaching more customers and building deeper brand engagement and advocacy.
Public Relations and Blogger/Influencer Outreach
Strategic media releases are carefully tailored to help you achieve maximum exposure; we also proactively represent brands in media/blogger/influencer outreach to generate publicity, increase editorial coverage, effectively communicate your brand story and build your brand credibility.
Community Management
Our dedicated team can nurture your online communities to actively increase customer retention and engagement or boost customer advocacy. Aside from listening and responding to social media conversations, praises and criticisms on your behalf, we can also moderate comments, develop a content strategy and produce content that resonates with your customers.
Online Promotions
Ramp up engagement and awareness via sweepstakes, contests, competitions and coupons – reward loyal advocates and influential fans.
Promotional Events & Experiential Marketing
We can holistically take care of product launches, openings, sampling activations or press conferences – we’ll design the invitations, curate an influential guest list, organise the food and music, and ensure every element of the experience tells the brand story.
Reputation Management & Monitoring
With an experienced team and supporting technologies to monitor your brand, we can ensure your brand equity is protected and strengthened. Setting up alerts for both positive and negative associations with your brand enables us to keep a vigilant eye on your brand mentions so all potential issues are mitigated.
Owned Media
Owned media covers communications channels that you’re in full control of – acting on your brand’s behalf, our services for owned media can take the form of managing your website, newsletters, blog and social media channels.
Branding
Covering both the strategic and creative aspects of visual identity and brand collateral design, we can do everything from logo design, stationary and signage to business cards and packaging.
Content calendars & blogging
Clever content creation that enables you to effortlessly keep your online presence fresh, attract new followers and keep existing customers engaged – we take the pain out of creating quality content for your business blog and social media profiles.
Email Marketing
Turn your customers into repeat customers, reward them for their loyalty or use it to boost sales on your quiet days by promoting a special.
We design custom email templates and can get your first email campaign created and sent in no time! Our experienced team will edit and structure your content to ensure your message cuts through the marketing clutter.
Search Engine Optimisation
SEO ensures your website can be easily seen and found – with a genuine focus on long term results, we’ll develop tailored campaigns and content that generate relevant qualified organic search traffic to your website.
Photography & Videography
Our commercial photographers and videographers can capture brand experiences, and product images for editorial, advertising and promotional needs.
Mobile Applications & Responsive Design
Connect with your customers and prospective customers wherever they are. Turn your existing website into a responsive mobile-friendly site or we’ll work with you to develop custom applications for iPhone, iPads and other mobile devices.
Web Design, WordPress Customisation & E-Commerce Integration
Whether you want a single purpose built landing page, a professionally designed WordPress site, a neat micro-site or a high impact online shop, we take pride in developing exceptional custom solutions to effectively showcase your product/service.
Your website will usually be a customer’s first impression of your business so we understand the importance of creating an enticing appeal that also meets your marketing objectives and delivers a pleasant user experience.
Copywriting
We craft clever brand messages that your customers will love. More than just your spelling and grammar police, we wordsmith your brand’s story, energy and passion succinctly and enable you to effortlessly communicate a compelling value proposition.
Strategy
Ready to take your brand online but not quite sure how? As digital marketing consultants, we can assess your business case and provide strategies and guidelines on how you could empower your business digitally. Furthermore, our holistic approach means we’ll support you through the entire marketing process from planning to implementation and on-going campaign optimisation.
Audit & Digital Strategy
A rigorous digital marketing audit involves studying your brand’s online presence and its integration with online/offline marketing and promotional activities; based on your marketing objectives, we’ll identify insights and opportunities to improve brand perception or increase online sales conversions.
DIGITAL ROADMAP
Strategically create an actionable multi-channel plan that helps your business build traction on social media.
BRAND STRATEGY
Drive your business forward with a focused brand message – we’ll work collaboratively with you to define your brand idea, and craft your logo design, branding assets and tone of voice; we’ll provide guidelines on how to communicate your unique selling propositions.
Advertising Management
Maximise your advertising budget with campaign optimisation strategies that boost lead generation and conversions.
Analytics
We offer complete transparency in reporting; we help clients to analyse performance data and adjust marketing tactics accordingly, in terms of organic and paid website traffic, conversions and social media stickiness.