Jennifer Lam is the founder and managing director of The Bamboo Garden. Regarded as one of Australia's top food bloggers, Jennifer is an early adopter in recognising the power of social media and blogging for businesses. Her entrepreneurial spirit, passion for emerging technologies and eye for creative detail helps The Bamboo Garden's food and lifestyle clients to bridge the gap between embracing digital opportunities and marketing ROI.

Mills Oakley Accelerator Launch

THE CHALLENGE To increase awareness of the Mills Oakley Accelerator Program and encourage submissions from start-ups, legal professionals and aspiring entrepreneurs by driving targeted traffic to the website. SOLUTION We developed an advertising campaign using the Google Display Network and Facebook, reaching the core target audience: Start-ups – people interested in start-ups and who are…