There are so many ways for companies to measure online engagement but how do you know what engagement is relevant and what isn’t? For instance, although page views are useful in determining level of content interest, it alone, is not adequate to measure an accurate level of genuine engagement. We need to change our focus…
Facebook has recently introduced a new reporting tool- the Relevance Score metric. The equivalent of Google’s AdWords Quality Score. This new relevant score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns. How does the Facebook’s Ad Relevance Score Work? Ads will be…
It seems that social media platforms are being used for other purposes than the original intentions of their creators. That’s right; research is showing that popular social media platforms such a LinkedIn are being used to find a ‘significant’ other rather than a ‘suitable’ employee/business partner. In the pharmaceutical industry, it’s called off-label use, and…