MEDIA RELEASE
AUGUST 2012
Australians have previously been branded as a nation of coffee drinkers but recent Euromonitor reports show tea-drinking is on the rise. With a forecasted industry growth of 23.8% by 2016, competition in the tea market is surging.
The scene may already have established figures but gorgeous, vibrant and zesty, Blossom Blends’ herbal teas are the new contender kicking up a storm on the teablock.
Dedicated to delivering a holistic tea experience, Blossom Blends is leading the way in making teatime an event for the mind, body and soul. Healthy, tasty and uplifting are the sensations that inspired aspirational brews like Get Up and Go Go, Time Out and Complexion Perfection. Flawlessly fine-tuned by a qualified herbalist, herbal tea has never before delivered such rich, full-bodied flavour or performed just as described.
“Every part of the process has been steeped in an understanding of what tea-drinkers want and need so every decision has been informed by that,” says founder, Anne McWilliam who appreciates the importance of delivering on a promise. “I want my customers to be happy! If you don’t love it, we’ll exchange it for free- so far no one has taken me up on the offer!”
Presented in vibrant 50’s-inspired packaging, Blossom Blends aren’t meant to be kept away in the corner cupboard. Instead, they should be brought out, displayed and shared with family and friends.
-ENDS-
Blossom Blends is a boutique tea purveyor currently distributing through an online store at http://www.blossomblends.com.au. Each blend is naturally caffeine-has been developed by a qualified herbalist before being sealed into tin canisters, ensuring quality and taste with every sip.
REPORT SOURCE: Euromonitor International (2012), “Tea in Australia” from http://www.portal.euromonitor.com