In any case, the goal of social media marketing is to drive behaviour. Whether it be a click, a like or a purchase, it is important that your social media strategy appeals to your customer’s interests and emotions in a way that inspires them to take action.
The challenge is knowing how to inspire those actions. In this article we outline our top 3 tips for driving consumer behaviour with social media marketing.
1. Reinforce the emotions you want associated with your brand
Introducing photos and videos of real people engaging with your product or brand in the way you want to be remembered for works to subconsciously convince your audience to feel the same emotions as the people in the picture.
With repetition and consistency, your audience will begin to associate those emotions to your brand, product or service.
2. Create communities by encouraging customer sharing
Create two-way relationships with your fans, followers and customers by asking them to share their images or experiences with your products or services. Asking customers to share images using a particular hashtag can work to create a digital community of loyal customers.
3. Harness the power of blogging for business
Blogs are one of the most powerful tools for digital marketing. Besides increasing your sites natural SEO, blogging works to secure trust, authority and ongoing interest from your customers.
Creating meaningful content which customers will want to share and read is the key to successful blogging. Posts that include lots of visual content or which share how-to or list-type articles generally get the most responses.