To overhaul the InstaFresh brand and disrupt the meal kit delivery industry by taking convenience to the next level. The outcome of a visual identity re-design was a new brand name, Chef’s Palate, and a sophisticated new colour palette and tone of voice to match. To launch the new brand, we were responsible for increasing brand awareness amongst customers who were dissatisfied with other meal kit delivery services as well as customers who were interested in the concept.

  • Visual identity package – branding, logo design, establish brand guidelines and style guide
  • Website re-design
  • Digital strategy
  • Conversion Rate Optimisation
  • Facebook, Instagram & Google Advertising
  • Social media content creation
  • Reached over 230,000 people on Facebook and 650,000 on Google Search and Google Display Network
  • Click-through rates well above industry benchmark averages
  • Over 10,000 website visits as a result of the campaign