Sometimes a client doesn’t know what they want — until they see it.

Chef’s Palate is a new meal kit delivery brand that helps regular people to create restaurant-quality meals in under 20 minutes.

As part of our project to launch Chef’s Palate, we worked with them to completely rebrand the business name (formerly InstaFresh), reposition the brand identity and develop the new style guide. During the rebranding process, the website was given a complete front-end overhaul. Keeping the website’s content structure and WordPress theme, we re-designed everything from the slider graphics and call-to-actions through to the customer journey user flow.