To increase awareness of the Mills Oakley Accelerator Program and encourage submissions from start-ups, legal professionals and aspiring entrepreneurs by driving targeted traffic to the website.


We developed an advertising campaign using the Google Display Network and Facebook, reaching the core target audience:

  • Start-ups – people interested in start-ups and who are in the start-up industry.
  • Legal Professional – Lawyers or former lawyers who may have an idea on improving the delivery of legal services through technology.
  • Entrepreneurs or aspiring entrepreneurs – people who like to invent new things or push the boundary on how things are done.

Services used include:

  • Ad campaign creation, implementation, optimisation and reporting
  • Website Conversion Rate Optimisation
  • Search Engine Optimisation
  • Reached over 180,000 people on Facebook and 1.3 million on Google Display Network
  • Over 6,000 website visits as a result of the campaign