Norma came to us with an existing website and several cooking class demonstrations under her belt.

After attending one of her classes, it was clear that Norma was a natural at teaching and sharing her passion and stories about Lebanese foods. It was crucial to project her love and energy into her digital and social marketing communications.


Norma’s Lebanese Foods

Navigating the online space

The challenges were to develop a platform for her to promote unbooked classes and special events, to establish Norma Dakhoul as an expert in the Lebanese foods industry and therefore make Norma’s Lebanese Foods the place to go to learn authentic Lebanese cooking.

Over the last few months, we have worked with her to define her class offering and streamline her booking process, we have given her website a facelift and we’ve kicked off an email marketing campaign.

The result?

Her monthly e-newsletters receive a click-through rate of over 16% which is well above industry average and most importantly, she recently ran her first booked-out class!


Services used include:

  • Website audit
  • Information architecture and user experience
  • Search engine optimisation
  • Copywriting
  • Website makeover
  • Bookmarking
  • Facebook page set-up
  • Twitter page design and set-up
  • Social media marketing training
  • E-newsletter template design and copywriting for the first three months