Sydney Harbour Foreshore Authority

  1. Engagement with the brand and event
    • Awareness and interest in Santa Fest
  2. Involvement with the content
    • Exploration of Christmas at Darling Harbour information
  3. Participation
    • Download the Santafy app
    • Creation of personalised Santa photos
    • Sharing of Santafy photos
    • Advocacy of Santafy
    • Engagement with Santafy on Facebook

Mobile app concept, design and build (native iPhone and Android app) – create an easy-to-use app that enabled users to ‘Santafy’ themselves!

  • 39,342 total app downloads: an average acquisition cost of less than 50c per download!
  • An average of 2 santas created per app download
  • 81,267 santas started
  • 31,383 santas saved to camera
  • 2,144 santas shared to Facebook & 733 santas shared to Twitter
  • 870 santas joined the promotion
View Santafy Yourself app on iTunes store View Santafy Yourself app on Google Play marketplace