Client
Sydney Harbour Foreshore Authority
Brief
- Engagement with the brand and event
- Awareness and interest in Santa Fest
- Involvement with the content
- Exploration of Christmas at Darling Harbour information
- Participation
- Download the Santafy app
- Creation of personalised Santa photos
- Sharing of Santafy photos
- Advocacy of Santafy
- Engagement with Santafy on Facebook
Solution
Mobile app concept, design and build (native iPhone and Android app) – create an easy-to-use app that enabled users to ‘Santafy’ themselves!
Results
- 39,342 total app downloads: an average acquisition cost of less than 50c per download!
- An average of 2 santas created per app download
- 81,267 santas started
- 31,383 santas saved to camera
- 2,144 santas shared to Facebook & 733 santas shared to Twitter
- 870 santas joined the promotion