Remember the golden days when you could order food and actually eat it straight away? There’s always one friend who needs to take a snap of the entire meal, and another friend who digs in before the camera can be whipped out in time. Not only do we try and capture the moment, but taking…
As impressive advertising results draw more and more businesses into the world of online and social media marketing, Facebook is seriously cracking down on poor quality content. It is no longer enough to simply be present on social media, churn out any old content and expect to boost your bottom line. Facebook’s newly implemented quality-oriented…
Tone can be loosely defined as communication that expresses and priorities the brand’s personality. Finding the tone for your business is important because it determines how customers perceive you and the kind of relationship you will have with them. When they think of you, do they think professionalism, elegance, masculinity or fun? Dark colours and…