In today’s dynamic environment, we as consumers play victim to ‘information overload’. With the amount of information we are exposed to online, we choose what we want to see and ignore what we don’t. With this in mind, consumer’s social media habits have strayed away from written content and have moved towards visual material. Rising…
Customer satisfaction is essential for customer retention and customer loyalty, so how do you keep your customers happy? How can your business become more customer-oriented? Be where your customers are According to one study, 67% of consumers have used a company’s social media site for customer support. For most brands, this will be Facebook and…
In this digital age, importance lies in being able to understand the behavior of users online and ensuring what they want and expect is readily available to them in just one click. Unlike reading your favourite book word for word, users online prefer to scan content quickly for information that they’re looking for and ignoring everything else.…