There are so many ways for companies to measure online engagement but how do you know what engagement is relevant and what isn’t? For instance, although page views are useful in determining level of content interest, it alone, is not adequate to measure an accurate level of genuine engagement. We need to change our focus…
Facebook has recently introduced a new reporting tool- the Relevance Score metric. The equivalent of Google’s AdWords Quality Score. This new relevant score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns. How does the Facebook’s Ad Relevance Score Work? Ads will be…
It is undoubtedly the micro-blogging platform of choice for sharing interests and thoughts. In just 140 characters or less and a click of a button, using Twitter sounds simple enough. But if you are looking to maintain a well-balanced and professional presence for a business, there are some practices to keep in mind. 1. Let…