With the opportunity to rack up millions of views and attract viewers around the world, it’s no wonder everyone seems to be jumping onto the YouTube bandwagon – whether you’re an individual or a business. Using YouTube is simple. Anyone can create a YouTube channel, record a video and upload it, but the tricky part…
It seems that social media platforms are being used for other purposes than the original intentions of their creators. That’s right; research is showing that popular social media platforms such a LinkedIn are being used to find a ‘significant’ other rather than a ‘suitable’ employee/business partner. In the pharmaceutical industry, it’s called off-label use, and…
The answer is yes, you can, but it is not as simple as one may first think. Creating a brand page, whacking on your logo and posting a few product pictures are not enough anymore. You need to ENGAGE the audience. Put yourself in their shoes and think about what content makes you hit the…