Hello. Welcome to

The Bamboo Garden

We're an online marketing & PR communications agency with a relentless focus on our clients' customers. We're a team of talented and inspired strategists, designers, technologists and story-tellers. We're insight led, results driven, digitally focused, and we take great pride in what we do.

The Bamboo Garden = small business passion + big business expertise


As a team, we're committed to helping our clients grow and attain their full potential. You can count on us to be proactive, innovative, responsive, accountable and collaborative. We live and breathe these values —

Inspire colleagues and clients to be the best they can. Leverage collective genius.
No BS. Full disclosure and transparency
Do more with less
Have fun. Do it with pride.
Make it happen. Embrace and drive change/


Jennifer Lam

Also known as: Jen

Hot beverage of choice: Soy capp

Responsibilities: I’m a visionary who makes things happen

What fruit represents you: Coconut – I’m a tough shell to crack but I’m versatile and rewarding

Secret talent: Years of ICQ, AIM, and MSN has trained me up to be a keyboard ninja. I can type 95+ WPM

Grace Smith

Also known as: Grace

Hot beverage of choice: Large Flat White

Responsibilities: I’m a content creation queen who thinks outside the box.

What fruit represents you: Honeydew Melon – I’m a little bit kooky but I’m fresh and bright! You can always throw me into the mix to add a burst of colour and flavour.

Secret talent: After five years of hard work, I can finally speak, read and write in French.

Alana Kaye

Also known as: Alana Banana

Hot beverage of choice: Mulled Wine

Responsibilities: I’m a words wizz with a knack for making copy sparkle

What fruit represents you: Cherries – small, sweet and in their prime at Christmas!

Secret talent: Nutbush extraordinaire

Amir Saad

Also known as: Dr. Saad (or Salad!).

Hot beverage of choice: Black coffee, no sugar. Quick & easy.

Responsibilities: I am a grower, I like to work closely with businesses and help them maximise their potential.

What fruit represents you: Lime: intense and concentrated.

Secret talent: Dentistry – yes, I am an ex-dentist & I speak French!

Eva Li

Also known as: Queen of Fun!

Hot beverage of choice: Almond latte

Responsibilities: Making sure all paid traffic is good and relevant traffic that aligns with the campaign goals to help businesses thrive in the digital environment!

What fruit represents you: Watermelon? Only cause I could eat one every day for the rest of my life

Secret talent: Making/baking treats that are vegan friendly without my colleagues realising they’re vegan friendly.

Gary Devine

Also known as: daddy

Hot beverage of choice: Coffee in the morning, Tea in the afternoon

Responsibilities: Writing strategies that utilise multiple channels for short and long term gains.

What fruit represents you: Melon

Secret talent: Cooking winter dinners


Our sister company, Jenius – IAteMyWayThrough.com – was established after a few very late nights of coding on Movable Type. As one of Australia’s longest running food & travel blogs with a readership of over 60,000 readers per month, we’re proud we have the online presence to prove that we practice what we preach.

Via I Ate My Way Through, we’ve had the honour of working with clients such as Tourism Australia, Coca Cola, Rochdale Cider, KFC, Stockland, YTL Hotels, and more!


On September 26, 2006, Facebook was opened to everyone at least 13 years old.

By late 2007, Facebook had 100,000 business pages. These started as group pages, but a new concept called company pages began rolling out for businesses in May 2009.


Our Founder & Managing Director, Jen, was nominated for the Cosmopolitan Magazine Fun Fearless Female (Woman Of The Year) Award 2010


We decided that the food & hospitality industries shouldn’t be the only markets with access to our ‘secret sauce’. This was the year we welcomed the first of many medical and fashion clients.


Our work on I Ate My Way Through won Food Blog Of The Year in the Pedestrian TV Blogster Awards 2013, an award that recognises creativity and originality of content, technology and innovation, overall design and presentation, and audience engagement!


We’re tremendously proud that Jen was a finalist in the B&T Women in Media awards, in the Rising Star category for under 30’s!


We moved offices! Same street but double the space!

Giving emojis some love in our new office space! ??✌️ Thanks for turning our vision into a reality @blackbookinkmurals! #emoji #emojis

A photo posted by The Bamboo Garden agency (@thebamboogarden) on


Our growth plans for world domination are on track with a 70 percent growth from last year. Plus we’re still going strong with our founding client, that’s six years and counting!
  • I was referred to The Bamboo Garden by one of our loyal customers. She said that Jennifer was the go-to person for food marketing in Sydney.

    Jennifer and her team worked closely with us, acting as our online marketing department for over 15 months. During this time, they launched two new websites (one for Cibo e Vino and another for Little Piggy Van), managed many promotional campaigns, sent out dozens of email newsletters, created our birthday specials emails, produced relevant content for our blogs and social media profiles, managed our SEO and they put us on the map with bloggers and the media.

    I usually ask new customers how they hear about us and what they say usually confirms to me that our SEO campaign was turning more and more enquiries into bums on seats.

    The Bamboo Garden have shown a true dedication to helping our restaurant grow and succeed and they’ve always been fast to respond, helpful and insightful. I’ve now sold the restaurant but would highly recommend The Bamboo Garden to any other food business in Sydney.

    Ian Wijaya
    (Former) Owner, Cibo e Vino
  • I’d like to thank you and the team for your services over the last couple years. We’ve been very happy with the service and quality of work.

    Michael Khatib
    Managing Director, Looma's
  • Bau Truong asked The Bamboo Garden to create a website for our business and to also look at how we could use social media to help with our online marketing strategy for the business. We met with Jennifer a few times to discuss our requirements; Jennifer was always very patient, very helpful and informative during the planning sessions. She always tried to work with our time frame. We chose The Bamboo Garden to produce our website and help with the strategy and set-up of our social media presence because of the agency’s combination of food knowledge and marketing background. We wanted our website to tell our family story and the food journey that we would like to lead our customer on, so it was important to have someone with great food knowledge and also an eye for details to be able to translate our vision into a website that we can manage ourselves. We are very happy with the end result.

    Michael Thai
    Restaurateur, Bau Truong restaurants
  • I met Jennifer in September 2010 at a time when I needed someone to help me implement an online marketing campaign and to overcome my fear of social media. I had tried traditional advertising and found this to be expensive and with no returns. I soon realised Jennifer had the skills, knowledge & passion to take my business to a level where I could reach an online audience easily and effectively. In the early stages, we worked on updating my website so it was more functional and user friendly and moved on to a monthly newsletter to keep me connected to my customers and to engage new ones. Jennifer has an easy going nature and has guided me through this transition easily. I am looking forward to developing our relationship even further and trust in her abilities.

    Norma Dakhoul
    Cooking Class Instructor and Owner of Norma’s Lebanese Foods
  • I came across Jen through her blog and thought she would be a great partner for an outdoor event we ran during Chinese New Year. Jen turned out to be a great presenter and her company, The Bamboo Garden (Word Of The Mouth Pty Ltd), turned out to be much more than that – a partner who understood our vision for a holistic online presence that is consistent with our brand positioning, and came up with a total solution that included a built for purpose website and a Facebook page that really brings our brand to life.

    Lots of agencies talks about online content and social media , but in Jen you will find someone who not only knows what she is talking about but lives and breathes this stuff, and has the ability to use her knowledge to develop marketing solutions. It was a pleasure working with Jen and we will not hesitate to recommend Jen and The Bamboo Garden.

    Justin Lam
    Deputy General Manager, Asian Home Gourmet (Cerebos Pacific Limited)
  • Thank you to you and your team at The Bamboo Garden. Your assistance in initiating our social media program has been so beneficial. Developing Silkwood’s brand through the various arenas has been such a challenge that you have more than conquered! Your industry knowledge, constant support and creative skills have helped create something wonderful.

    Danielle Favetti
    General Manager, Silkwood Medical
  • Thank you Jen! I was impressed by Jen’s blog and website, and her diverse accomplishments in the digital world, so I approached Jen seeking assistance to design and develop my new business website. Jen is always very accommodating and professional in her service. I am very grateful to Jen and her team for their endless patience and efforts to design not only my website, but a Facebook page for my business. It was a big learning curve for me as I knew nothing about web design/development, but Jen was there to provide suggestions and guidance in a collaborative manner where I was able to give plenty of feedback. Jen has a lot of knowledge in her field, and is always happy to answer questions and teach me tips to best promote and maintain my website. The Bamboo Garden has a dedicated, enthusiastic and friendly approach in providing its services. A fantastic option for all those small – medium businesses out there who need some genuine guidance on their PR, marketing or ideas for their digital presence. I look forward to working with Jen again!

    Simmy Wong
    Personal Colour & Interior Stylist, Colour Soup
  • WOW!!!!!!!! It’s seriously like you just went into my head!!!!!!!!!!! Honestly Jen… you are the answer to my prayers, everything that you have listed in the strategy, is something that I have thought about doing, but never known how to do it!

    I love the way you have listed everything, it is very clear and feels like a checklist to success! I am so excited to be working with you and can’t wait for these changes to start!

    Your ideas are modern, interactive and excite me, you have injected some much needed passion and hope for my future!

    Nicolle Churi
    Founder & Stylist, Ra Ra Kitty
  • I found The Bamboo Garden very much by chance while using search engines to locate a suitable agency to help me build an online presence and draw the foodie community to my growing business. Given The Bamboo Garden’s extensive experience helping restaurants and food-related businesses with their own businesses, and Jen’s passion for food, I knew there was likely a fit. Following a productive first meeting with Jen, this was confirmed. I’ve appreciated Jen’s informative, energetic and focused approach to my projects. She is very detail oriented. She and her team have consistently hit deliverable deadlines whether it be the delivery of website design concepts, sourcing creative or integrating the set-up of online applications on my behalf (e.g. Mail Chimp). In my circumstances, there has been several key deadlines (coinciding with TV launch dates or food events) which needed to be accommodated – in all cases, my projects went live and made me “market-ready” to capture traffic and followers. I’ve most appreciated the ability to rely on The Bamboo Garden for projects to come in on time and on budget – I’m a career Direct Marketer, and work with other agencies at my place of work. With sincerity, I can vouch that The Bamboo Garden’s track record for reliability, timeliness of project delivery and lack of “surprises” far exceeds that of many other agencies in the market.

    Kevin Perry
    Masterchef Australia 2012 Contestant and founder of Stadium Grub