Daily Archives: 23 July, 2015

Tips To Writing Better Website Content

In this digital age, importance lies in being able to understand the behavior of users online and ensuring what they want and expect is readily available to them in just one click. Unlike reading your favourite book word for word, users online prefer to scan content quickly for information that they’re looking for and ignoring everything else.…

How to effectively measure online engagement

There are so many ways for companies to measure online engagement but how do you know what engagement is relevant and what isn’t? For instance, although page views are useful in determining level of content interest, it alone, is not adequate to measure an accurate level of genuine engagement. We need to change our focus…