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Daily Archives: 27 October, 2016

3 Things to know when setting the tone of your business

Tips & TricksBy Evelyn Gitonga27 October, 2016Leave a comment

Tone can be loosely defined as communication that expresses and priorities the brand’s personality. Finding the tone for your business is important because it determines how customers perceive you and the kind of relationship you will have with them. When they think of you, do they think professionalism, elegance, masculinity or fun? Dark colours and…

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