It seems that social media platforms are being used for other purposes than the original intentions of their creators. That’s right; research is showing that popular social media platforms such a LinkedIn are being used to find a ‘significant’ other rather than a ‘suitable’ employee/business partner. In the pharmaceutical industry, it’s called off-label use, and…
The answer is yes, you can, but it is not as simple as one may first think. Creating a brand page, whacking on your logo and posting a few product pictures are not enough anymore. You need to ENGAGE the audience. Put yourself in their shoes and think about what content makes you hit the…
Cut through the hype, make waves and get noticed. Seems simple enough? Well it is, but it involves an element of risk. My colleagues and I were fortunate enough to attend Ryan Holiday’s Vivid masterclass on Marketing, Media and Manipulation. From faking controversies to creating viral news stories, the self-proclaimed media manipulator will explore everything…